Ecocem Ireland – Rebrand
Press Release march 2018
Rebrand – Ecocem Ireland, Low Carbon Cement Producer
Ecocem is Europe’s largest independent specialist producer of GGBS (Ground Granulated Blastfurnace
Slag) cement with a capacity of 2.4 million tonnes. Significant developments in the organisation have
seen a growing interaction across its operating regions in Ireland, Holland, France, UK and Sweden, as
well as the emergence of new product opportunities following 3 to 4 years of innovation work. The
Ecocem Group have grown to be the European leaders in the production and use of GGBS cement. In
order to capture this change, Ecocem is rebranding across the group.
Ecocem Ireland is an independent specialist producer of GGBS cement for use in the manufacture of
high-quality, low carbon concrete. Ecocem Ireland is a wholly owned subsidiary of Ecocem Materials
(also an Irish company) and operates a technologically advanced, purpose built facility in Dublin Port.
Direct from this facility, the company supplies GGBS cement in bulk road tankers to customers
nationwide and well as in 25kg bags to users all across Ireland and the UK. It is their mission to lead
the way in the production and use of environmentally friendly cement.
The company has been on an innovation journey over the course of the last number of years. The
journey has enabled significant change in the Group and the rebrand has been timed to tie in with
Group integration and new product launches.
At the heart of the Ecocem brand is the concept of high quality and precision. The monogram icon was
chosen to signify this approach. Combination of the letters “eco” – the circular shapes coming together
as one represent the various stages of a project and the icon is reminiscent of focus and a focal point.
At the heart of Ecocem is innovation and environmental sustainability. The company tagline highlights
this – Innovation Powering Sustainability.
Micheál McKittrick, Managing Director for Ecocem Ireland commented “It is an exciting time for the
Ecocem Group as there are many areas that we are working on that will offer more and more
opportunities for our customer to use GGBS within their market offerings”. This will cover areas as
diverse as readymix, dry silo mortars, tile adhesives, screed, shotcrete, precast, roof tiles, piling and
soil stabilisation. Many of these opportunities will be in areas that perhaps have not traditionally seen
the benefits / usage of GGBS heretofore. The potential to now achieve this is down to the work carried
out by the Ecocem Innovation team over the last number of years. In some of these areas, experts
within the industry would have considered it almost impossible to have solutions comprising
significant quantities of GGBS. This is all about to change through the introduction of a range of
The tag line associated with the rebrand is “Innovation Powering Sustainability” – and Ecocem
certainly have the capability of achieving this. To put the sustainability aspects of the product in figures
– one tonne of GGBS has a carbon footprint if approximately 42kg CO2/tonne. The figure for traditional
cement is approximately 850-900 kg CO2/tonne. Therefore a 95% carbon saving is achieved with the
substitution of traditional cement with Ecocem’s GGBS.
McKittrick notes “The rebrand of Ecocem Ireland (which is tied in with a rebrand across the group) is
an indication of the revised focus of the group over the coming years. We have an exciting period
ahead where we will be able to bring targeted solutions to customers across Ireland and the UK. R&D
Investment is core to the achievements within the group and will remain so going forward”.
– ENDS –
For more information, please contact Andrew McGrane, Business Development Manager at Ecocem
About Ecocem: Ecocem Ireland is Ireland’s premier producer of high performance, low carbon cement
– “Ecocem Cement”.
Ecocem Ireland produces cement known as GGBS (Ground Granulated Blastfurnace Slag) cement
which is the best available technology for high performance low carbon cements. It has been used
extensively in Ireland in projects such as the Convention Centre Dublin, Aviva Stadium and the Dún
Ecocem Ireland is a subsidiary of Ecocem Materials, who also own and operate plants in France and
the Benelux region. Their annual capacity is 2.4 million tonnes and their cementitious products have
been used in prestigious projects all over Europe such as the Tour Odeon in Monaco and Grand Paris